#CroccinAroundTheWorld

As I was walking through London’s Heathrow Airport, I spotted what I thought was a Crocs Jibbitz. It wasn’t—but that’s where the idea for #CroccinAroundTheWorld was born. Why not give travelers an exclusive way to commemorate their adventures with Crocs?

#CroccinAroundTheWorld is more than just Jibbitz, it’s a passport you can show off (without the risk of identity theft). Each country will have specific jibbitz for representation & the only way to get the jibbitz is to travel. The Jibbitz can only be found in that countries airports, turning your crocs into a stylish passport everyone will ask about.

Here’s How it Works

• What is #CroccinAroundTheWorld?

  It's a campaign that brings together novelty and collectability. Crocs are TSA-friendly, making security checkpoints easier for both travelers and TSA agents. But now, travelers can collect exclusive location-based Jibbitz—a special badge of honor for each airport they visit.

• What does it look like?

  Imagine regular Crocs, but with a new incentive. Travelers can only get exclusive Jibbitz at specific locations around the world.

  Examples:

  • London Jibbitz available only at Heathrow Airport.

    • Imagine the Tudor Rose, a royal crown, or an english breakfast jibbit, only available in England's airport and waiting to be put on your foot!

  • Paris Jibbitz available only at Charles de Gaulle.

    • Imagine the Fleur-de-lis, the Eiffel tower, or a stamp that matches the one on your passport!

  Each airport offers a unique Jibbit, turning Crocs into your personal travel passport.

• Ways to Market?

  1. Travel Influencers:
     Partner with influencers who love to travel. Have them show off their airport-exclusive Jibbitz and share their Crocs journey.

  2. Geo-Fencing Ads:
     Use geo-fencing ads that target travelers in airports or nearby locations. Highlight the Jibbit exclusivity and the ease of Crocs through TSA security.

  3. On-Site Airport Ads:
     Place ads in airports with key messaging like:

     • "Croc Around the World"

     • "Use Crocs as Your Passport"

  • By turning Crocs into a wearable passport, the #CroccinAroundTheWorld campaign has the potential to engage a global audience of travelers who are on the lookout for the next adventure.